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Making sure that destination web sites work well need not be left to chance. The difference between success and failure can generally be attributed to measurable criteria and the objective of Destination Web Watch is to help destination management organisations evaluate and benchmark the quality and effectiveness of their websites against best practice.

Destination Web Watch is the world's only official destination website evaluation and benchmarking scheme. The scheme is endorsed by the World Tourism Organization (UNWTO) and based on global research and best practice criteria.The complementary evaluation methodologies enable a greater understanding of how well a website works and why.