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Friesland Marketing

Paul van Gessel, Director Friesland Marketing (Netherlands):

“Fryslân Marketing is a new marketing and promotion organisation for the province of Friesland (Fryslân). Its objective is to increase tourism to Fryslân by 15% by 2010.

To realise a state-of-the-art website in 2005 we had our existing site assessed. An Initial Web Site Audit and a Full Web Site Evaluation were carried out.

The outcome helped us to convince all our stakeholders of the need for and necessity of online marketing and the fact that an up-to-date, modern website is a must.

It greatly appealed to me that we received tailor-made advice for my company and a comparison with other websites. The new site recently went online and it is working!”

The initial non-sector specific Website Audit, including a full accessibility (WAI) evaluation and search engine performance assessment
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