OUR SERVICES
Friesland Marketing
Paul van Gessel, Director Friesland Marketing (Netherlands):
“Fryslân Marketing is a new marketing and promotion organisation for the province of Friesland (Fryslân). Its objective is to increase tourism to Fryslân by 15% by 2010.
To realise a state-of-the-art website in 2005 we had our existing site assessed. An initial Website Audit and a full Strategic Website Evaluation were carried out.
The outcome helped us to convince all our stakeholders of the need for and necessity of online marketing and the fact that an up-to-date, modern website is a must.
It greatly appealed to me that we received tailor-made advice for my company and a comparison with other websites. The new site recently went online and it is working!”
Date: 2005
Website Audit
The initial non-sector specific Website Audit, including a full accessibility (WAI) evaluation and search engine performance assessment. 
Strategic Website Evaluation
In depth Strategic Website Evaluation includes the Website Audit and a further in-depth Strategic Evaluation.
Online User Survey
Learn more about the visitors to your site. Online surveys offer a fast, low cost method of asking detailed questions of specific target groups.
Newsletter Audit
Email Newsletter Audit, developed to assist DMOs in making correct and effective use of the electronic newsletter.
Laboratory Testing
Laboratory Testing is a thorough assessment of decision-making processes of consumers when navigating your site.