Publications

Evaluating and Improving Websites - The Destination Web Watch
Publisher: United Nations World Tourism Organization
ISBN: 92-844-0917-9
Pages: 56
Price: € 47 (excluding VAT)

Contents
This publication is an introduction to the UNWTO Destination Web Watch scheme.

Chapter I focuses on defining success, on visions of and research into what makes a consumer-oriented destination website a first-rate and effective website. Important quality criteria categories and critical success factors for websites in general and destination websites in particular are discussed.

Chapter II describes the main methodologies for evaluating the quality and effectiveness of websites. Chapters I and II also feature results of preliminary research. Chapter III outlines the Destination Web Watch scheme and services.