Website Audit

Provides DMOs with a quick and reliable tool to evaluate the quality of their web sites.

The Website Audit enables a DMO to evaluate the performance of its site based on proven usability and other criteria and to benchmark the site’s performance against other DMO sites.

This evaluation is not sector or subject-specific. It is exactly what its name indicates: an initial, sound assessment of the standards a good web site, and, therefore, also a destination web site, should minimally meet. The Full Web Site Evaluation is a more in-depth evaluation which also assesses sector-specific critical success factors.

Websites are assessed against more than 150 quality criteria and critical success factors for websites in each of the following six categories:

• Accessibility and readability
• Identity and trust
• Customization and interactivity
• Navigation
• Findability and search engine optimization
• Technical performance

The criteria are based on sources including:

• The guidelines and recommendations of the World Wide Web Consortium (W3C) for the Web Accessibility Initiative (WAI)
• Surveys that determine the factors which influence the apparent trustworthiness and usability of web sites
• Legal requirements in the main travel markets
• The behaviour of search engine users
• The factors which may influence the ranking in search engines
• The experiences of people who have become experts in the field of usability and other critical success factors
• Precise measurement such as download speed and page ranking

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Report

In addition to a summary report comparing the site performance with the best and worst performing DMO sites and a clear action plan, clients are given online access to the Initial Web Audit Database to view the detailed evaluation, including the scores and comments for the individual criteria.

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Price

€ 1050 (excluding VAT) per audit per site/language version.

UNWTO and IFITT members will qualify for a 10% reduction on the price noted above.

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Service providers

• 2020 Strategies Ltd
• IZT- Institute for Futures Studies and Technology Assessment
• Interimair Internet Consultancy

Co-operating together in PLeXa - Partnership for Learning, Expertise and Analysis in eBusiness