OUR SERVICES
Email Newsletter Audit
Developed to assist DMOs in making correct and effective use of the electronic newsletter, an important online marketing tool.
Quality criteria and critical success factors reflect:
- Data protection and privacy regulations in the main tourism generating markets
- Regulations governing the sending of unsolicited emails in the USA and Europe
- Results of user-friendliness and readability research
- Proven editorial techniques
- Principles of technical performance
- Case histories demonstrating success factors
- Concrete measurements such as open and click through rates
The criteria include evaluation of:
- Subscription page and process
- Settings and preference management
- The newsletter itself
- Unsubscription process
- Open and click through percentages compared to Internet norms
Report
In addition to a report that includes an action plan for improving effectiveness of the newsletter, the DMO will have online access to the Destination Web Watch Database in order to view its individual criteria scores.
Price
€ 550 (excluding VAT)
UNWTO and IFITT members will qualify for a 10% reduction on the price noted above.
Website Audit
The initial non-sector specific Website Audit, including a full accessibility (WAI) evaluation and search engine performance assessment. 
Strategic Website Evaluation
In depth Strategic Website Evaluation includes the Website Audit and a further in-depth Strategic Evaluation.
Online User Survey
Learn more about the visitors to your site. Online surveys offer a fast, low cost method of asking detailed questions of specific target groups.
Newsletter Audit
Email Newsletter Audit, developed to assist DMOs in making correct and effective use of the electronic newsletter.
Laboratory Testing
Laboratory Testing is a thorough assessment of decision-making processes of consumers when navigating your site.